American Leadership Academy (ALA), a charter school network with campuses across Arizona, North Carolina, and South Carolina, sought to elevate the visibility and engagement of their athletics programs. To support this goal, a range of dynamic marketing assets was developed, including digital designs for web and social media to promote athletic events, printed schedule posters to highlight upcoming games, and large-format banners and signage to enhance school pride and create a vibrant game-day atmosphere.

These materials played a key role in boosting morale and fostering team spirit across multiple campuses. By effectively promoting athletic events and engaging the school community, the campaign helped increase event attendance and reinforced the importance of athletics as a unifying force within the ALA schools.