C1 Apparel, a custom clothing company serving charter schools across the country, specializes in creating uniforms and specialty apparel that align with each school’s unique brand and culture. While their offerings are expansive, the lack of a standardized way to communicate products and services often led to confusion, delayed orders, and missed opportunities. To streamline communication and enhance the client experience, a magazine-style product guide was developed featuring a catalog of apparel options, design services, branding requirements, and the ordering process.

The guide was printed and distributed to over 30 school campuses and published digitally for broader accessibility. As a result, C1 Apparel observed fewer misunderstandings, faster order turnaround, and a substantial boost in specialty apparel requests. The product guide has since become a valuable tool for both new and returning clients, reinforcing C1 Apparel’s commitment to quality service.