Zenith Wines & Spirits
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Branding, Photography, Print Design, Digital Design
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Lead Designer, Photographer
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Zenith Wines & Spirits (Conceptual)
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Illustrator, Photoshop, Adobe XD
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2022
The point in the sky or celestial sphere directly above us is called the Zenith. Taking inspiration from this point, the distillers at Zenith Wines & Spirits take pride in providing top-shelf drinks and luxury without the astronomical cost. They strive to offer high-quality experiences for cozy nights in and bold nights out on the town alike. Their stellar flavor, elegant packaging, and modern message aim to make their consumers feel on top of the world.
The challenge was to design and test an identity that reflects the brand’s goal to create a luxury experience for its consumers. The system should be cohesive across multiple consumer touchpoints, including the brand identity, packaging, photography, social media, and web design. The designs and photography were then surveyed to test their effectiveness in advertising the brand.
Photography & Collateral
With the basic branding assets developed, additional assets were created to round out Zenith’s visual narrative. Inspired by the brand’s name and its promise to provide a top-tier experience, the photography emphasized sleek design and modern luxury. Every detail, from the lighting to the arrangement of products, was carefully considered to highlight the brand’s high standards and aspirational appeal.
In addition to photography, complementary print, social, and web design assets were developed to ensure a seamless brand experience across touchpoints. These assets, paired with the striking visuals, captured the essence of Zenith’s mission: to deliver elegance and excellence without compromise. The result is a cohesive branding system that connects with consumers and positions the brand as a leader in its space.
