Charter One oversees a growing portfolio of school brands, including American Leadership Academy, Bonnie Cone Schools, and Wake Preparatory Academy. As part of their quarterly ad swap initiative, cross-platform summer ad sets were developed using flexible graphic templates to promote enrollment across multiple regions. These campaigns aimed to support both new and existing campuses by boosting visibility and generating interest among prospective families.

The ads delivered strong results, garnering over 215,000 impressions nationwide. Notably, campuses in the Southeast saw over 90,000 impressions combined, helping ALA Monroe fill all but 40 open seats for its initial openiong and maintaining steady enrollment at ALA Lexington. In Arizona, ALA Ironwood received over 75,000 impressions, supporting renewed enrollment interest, while campaigns for the virtual school offerings generated an additional 50,000 impressions to aid struggling numbers.